When posting to Instagram, it’s pretty common knowledge that beautiful images perform better. It’s those photos that are sharp, well-lit and creatively composed that see all the hearts. But does that mean you have to have a specific “look” or can you run the gamut from casual, real-time iPhone snaps to minimalist studio shots to nostalgic landscapes? Does your Instagram feed really need to stick to a “style”?
In short…probably. But it really depends on your market. It all comes back to your audience, their needs, and what they’re looking for from you (you’ll hear me repeat this A LOT. It’s always about the audience).
Does your audience value design? Is your audience following you for reasons that relate to style or esthtics? If so, your instagram style is very important. However, if the last thing your audience cares about is style, then you don’t need to worry about it either.
I like to use Instagram for exercise inspiration. Most of the fitness stars I follow don’t have nice looking Instagram accounts, but they have thousands of followers. Take Chassidy Smothers for example, or Andreia Brazier. Some of the photos are a bit too dark, some are blurry, and they certainly don’t have a stylized “designed” look. Heck, tons of the photos are taken in florescent-lit gyms! So why do they have thousands (sometimes hundreds of thousands of followers)? Because they:
- Give their audience what they want: They show off their incredible bodies to inspire their followers, they post motivating quotes, they give an insider look to a fit lifestyle, and the share exercise tips.
- Are consistent: They post often, and they stay on topic. If you want a photo of some rock-hard abs, Andreia has you covered, several times over. You know exactly what you’re going to get when you follow her.
But for people in a visual and aesthetic field (designers, photographers, stylists), you are judged professionally on how you make things look. So why wouldn’t you want your branding (and that’s what social media is) to reflect that you know how to make things look great?
So, you’re a jewelry designer. You’re likely are really good at one thing (let’s say working with stones). I doubt you make a a few hemp bracelets one day and then do stone work the next and then some delicate sterling silver stuff the day after that. If you did that, your collection would look chaotic and it would likely be hard to find an loyal audience base. I’m betting your line of jewelry probably looks consistent, and so should your brand.
Now, that’s not to say you can’t share photos of things besides your products! You absolutely can, and should. Your audience will love feeling like they have an insider view. The content of posts can change; it’s just about keeping the look cohesive. I’ll share some more tips on creating a visually appealing and cohesive Instagram feed in an upcoming post. Until then, check out a few of my favorite (very stylized and consistent) accounts, like Manuela Kjeilen‘s, and Kylie Johnston‘s to get some inspiration.