Kassia is an urban girl with a love for digital marketing, advertising & social media. She’s also a local fashion fan, animal lover & Beyonce devotee.
Kassia hold a BA from the University of Alberta and is a graduate of the Public Relations program at Grant MacEwan University, which is where she got her first taste of digital communications. During the program, she completed a four-month practicum at EPCOR Utilities Inc. as a digital communications assistant.
After EPCOR, Kassia moved over to the agency-side and spent two years at Calder Bateman Communications. She worked as the Digital Content Manager and was responsible for managing client social media communities, writing social media strategies, running Facebook and Twitter contests, and helping clients integrate digital elements into their traditional campaigns.
A year spent as a Marketing Coordinator, at organizations such a the Edmonton Public Library and Strong Coffee Marketing, helped Kassia hone her project management skills.
Kassia went back to her digital roots at the Alberta Motor Association. As Digital Marketing Specialist, she spends time creating search and display campaigns in Google AdWords, helping to optimize landing pages, creating and editing online content, and contributing to the improvement of digital sales funnels.